What in the name of all that is Holy…

…is going on with this poster for Drive?

I can’t wait for this film to be released – it looks like it’s gonna be a good ‘un. Except somebody made a serious fucking font malfunction with this bloody poster. The script font (not sure what it is offhand, although I do recognise it) in a garish pink that makes it look like Ryan Gosling is about to do some cruising rather than getaway driving. It’s hardly the most masculine of design choices, is it? A bit of a faux pas for a film that’s meant to reboot the masculine cinema of the 60s and 70s. It’s truly awful stuff, like somebody gave the office junior a chance to strut their stuff, but forgot to proof it afterwards and remove the hideous pink script font and replace it with something suitably cool and modern…

For shame, creative director, for shame.


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