On Friday evening I enrolled The Gamblers in the KDP Select program. This allows publishers and self-publishers to make their work available for Amazon Prime users to borrow for as long as they wish. More usefully, however, it also allows you to ‘promote’ your work for free during a 90 day period.
I decided to use 2 of my days over the last weekend. Why, you might ask?
Firstly, The Gamblers is dead in terms of sales. I haven’t sold jack-shit over the last six weeks and no matter what I try and do nobody wants to buy. I’ve tweeted, I’ve Facebooked, I’ve used forums, I’ve used this blog, but nobody is interested in buying it any more – despite the fact that it is a very reasonable £1 or $1.99 a book. So, I figured that giving it away puts it on a number of Kindles and other devices capable of viewing Kindle ebooks.
>>The Gamblers has started selling again and the number of visitors to my site has increased. Not sure if this is the ‘halo effect’ or something more pronounced. The coming days and weeks will confirm one way or another
Secondly, I decided that The Gamblers may as well serve as an advert for my future work. Most of my readers have enjoyed the novel, and of those a number have since expressed an interest in my next work, The Hunters. My hope is that enough people read The Gamblers between now and January (the new Hunters release date – more on that later) that they swoop and buy my latest work.
Thirdly, thinking about how well The Gamblers did over the weekend gave me a promotional idea for The Hunters – one I intend to implement. When TH is finally released in January I intend to give away the Kindle edition of The Gamblers for free to everybody who buys an ebook of The Hunters. All I will need is proof of purchase and an email address that I can send your ebook to. >>I’ve realised that I won’t be able to give The Gamblers away for free as promotion for the Kindle version The Hunters. One of the downsides of KDP Select is you have to give Amazon exclusivity for 90 days. I will have to come up with something else as a promotion. But I do have some clear ideas about what that will be. I think you’ll like it.
So, how did I do over the weekend, you might also ask?
Over the weekend 362 UK copies of The Gamblers were downloaded; 257 copies were downloaded in the US, and (oddly) 2 copies were downloaded in Germany.
That’s 621 potential new readers in total. On top of those who had previously bought copies of The Gamblers – either on Kindle or as a paperback – that’s a fair base upon which to launch my next pieces of writing: The Hunters and an as-yet-untitled short story collection featuring the Stanton Brothers (the anti-heroes of The Hunters).