At the end of last year, I set myself an annual target that was intended to ‘steady the ship’ after disappointing sales in 2013. I sold a lot less than I did in 2012, and there were signs that this trend might continue. A Kindle freebie at the end of the year did poorly, and I feared that 2014 would be a worse wipe-out than 2013 had been.
I set my target as a new high water mark; designed to be considerably higher than 2013’s total and only slightly higher than my sales in 2012. I believed it to be a realistic and achievable figure, so long as I worked hard at marketing my books. I even made it one of my writer’s resolutions.
Of course, I had a specific reason for setting my target: It was to determine whether or not I remained a self-publisher.
If I reached my target, I would continue as a self-publisher; and if I didn’t, I would start working towards ending my self-publishing adventure. The options were to write something a bit more mainstream, with an eye towards getting an agent, or to give it all up completely.
I didn’t really want to think about the second option, but I knew that if I got dejected enough, and ended things, I could at least say that I tried and failed.
January wasn’t a great month – I did okay in the US, but in the UK I was already down on the average I needed to ensure that I hit my target. In February, I released The Curious Case of the Missing Moolah, and had my (until then) best ever sales month. Then at the end of the month, I decided to make The Hunters permanently free on Amazon via their price matching function.
It was a calculated decision. The Hunters had been out for a couple of years, and sales were okay, but I still hadn’t finished the direct sequel to that book. That made it the right candidate as a freebie – to get people salivating for The Glasgow Grin, once it finally makes an appearance, and to possibly shift copies of my other Stanton brothers books. As it turns out, making it permanently free has been the best decision that I’ve made as a self-publisher. In March I shifted several thousand copies of The Hunters, which had a real knock-on for my sales. That month I smashed February’s sales record to pieces, and April sales were almost as strong (falling short by only nine copies). I also reached my annual sales target towards the end of the month. May has seen a drastic drop in free downloads, but sales – although down – have been solid, which means that everything I do now just makes 2015’s target a little larger and more ambitious.
So, that’s me happy – at least regarding sales.
The Glasgow Grin is still dragging on a bit, through a combination of slow writing, a lot of freelance work, and a desire to make sure I get the story right. Another couple of Stanton stories (a novella of about 30k words and a long story of around 10k words) that I’ve been writing concurrently are also going very slowly. My muse just isn’t firing on all cylinders at the moment, but I’m not worried – it’ll return. Some other stories that I have percolating in my head, or in various stages of completion, are currently stalled. At this point in time, TGG and a story that I’m writing for Ryan Bracha’s anthology 12 Mad Men are my main priorities. All other writing work – including book reviews – will have to come a distant second, for now.
Right, I suppose I better get back to it. The Stanton brothers, Mark Kandinsky, and Eddie Miles are waiting for me out in the woods, and they’re getting very, very impatient…