Half-term report

At the end of last year, I set myself an annual target that was intended to ‘steady the ship’ after disappointing sales in 2013. I sold a lot less than I did in 2012, and there were signs that this trend might continue. A Kindle freebie at the end of the year did poorly, and I feared that 2014 would be a worse wipe-out than 2013 had been.

I set my target as a new high water mark; designed to be considerably higher than 2013’s total and only slightly higher than my sales in 2012. I believed it to be a realistic and achievable figure, so long as I worked hard at marketing my books. I even made it one of my writer’s resolutions.

Of course, I had a specific reason for setting my target: It was to determine whether or not I remained a self-publisher.

If I reached my target, I would continue as a self-publisher; and if I didn’t, I would start working towards ending my self-publishing adventure. The options were to write something a bit more mainstream, with an eye towards getting an agent, or to give it all up completely.

I didn’t really want to think about the second option, but I knew that if I got dejected enough, and ended things, I could at least say that I tried and failed.

January wasn’t a great month – I did okay in the US, but in the UK I was already down on the average I needed to ensure that I hit my target. In February, I released The Curious Case of the Missing Moolah, and had my (until then) best ever sales month. Then at the end of the month, I decided to make The Hunters permanently free on Amazon via their price matching function.

It was a calculated decision. The Hunters had been out for a couple of years, and sales were okay, but I still hadn’t finished the direct sequel to that book. That made it the right candidate as a freebie – to get people salivating for The Glasgow Grin, once it finally makes an appearance, and to possibly shift copies of my other Stanton brothers books. As it turns out, making it permanently free has been the best decision that I’ve made as a self-publisher. In March I shifted several thousand copies of The Hunters, which had a real knock-on for my sales. That month I smashed February’s sales record to pieces, and April sales were almost as strong (falling short by only nine copies). I also reached my annual sales target towards the end of the month. May has seen a drastic drop in free downloads, but sales – although down – have been solid, which means that everything I do now just makes 2015’s target a little larger and more ambitious.

So, that’s me happy – at least regarding sales.

The Glasgow Grin is still dragging on a bit, through a combination of slow writing, a lot of freelance work, and a desire to make sure I get the story right. Another couple of Stanton stories (a novella of about 30k words and a long story of around 10k words) that I’ve been writing concurrently are also going very slowly. My muse just isn’t firing on all cylinders at the moment, but I’m not worried – it’ll return. Some other stories that I have percolating in my head, or in various stages of completion, are currently stalled. At this point in time, TGG and a story that I’m writing for Ryan Bracha’s anthology 12 Mad Men are my main priorities. All other writing work – including book reviews – will have to come a distant second, for now.

Right, I suppose I better get back to it. The Stanton brothers, Mark Kandinsky, and Eddie Miles are waiting for me out in the woods, and they’re getting very, very impatient…

To free, or not to free? That is the question

I’ve given away plenty of freebies in the past – far more than I have sold, if I’m completely honest – so why am I asking this question now?

Well, I’ve been thinking about it a lot, recently. Partly because I want to sell more books in 2014, and partly because I want to progress as a writer, by turning it into a career, rather than a side-line. There are other elements at play in my thinking, but these main points have occupied me for much of the beginning of the year.

The answer to the title, essentially, comes down to this one question, and how I answer it:

How much do I value my time?

Is the time I spend writing (time that would be more lucrative financially if I spent it chasing clients for new freelance work) of any worth to me? Do the hundreds of hours I spend writing, rewriting, fine-tuning, and editing my work mean anything to me spiritually? Do I have any defined goals as a writer? Do I want to sell more future work?

If I answer yes to any of these questions, then giving all my work away for free makes very little sense.

If I don’t value myself as a writer, why should the reading public? Some stats suggest that more than 70% of the people who download free books never read them. Goodreads figures for The Gamblers and Bone Breakers suggest that this isn’t far from the truth. Of course, they have every intention of reading them – otherwise, what is the point of downloading them? But, as any Kindle user will tell you, downloading free books becomes an addiction. The more they download, the more choice they have; and the more choice they have, the harder it becomes to make a clear decision based on those choices! Also, when Kindles are jam-packed with content (years of it, in many cases), what kind of choices does this force the reader to make?

If you’re like me, you probably base your reading priorities along several lines of thought: 1) novels I have bought (especially if the authors are known to me); 2) authors with a known track-record (I’ve read and enjoyed them before, so they get prioritised next); 3) recommendations (particularly from other writers); 4) publishers that I respect (I might not know the author, but I have read work from other authors that they have published in the past); 5) interesting, well-written synopsis; 6) all other freebies.

Note where all other freebies comes in the list.

I had every intention of reading them at the time, but as I’ve added new content to my Kindle they have been gradually pushed down the pecking order. Why? Because in my mind they have less value than the works I paid for, and, because they have less value, I consider that reading them is less important. When my Kindle gets too full, they are the books that I delete or archive first. Truth be told, I’m probably missing out on some cracking stories because of this…

And so it goes for my novels and stories. Same rules apply.

And when I think about it in this way, I realise that giving my work away makes it essentially worthless to more than 70% of readers. Carelessly giving away my work might garner me a few new readers (even long-term ones), but it will most likely lose me a lot more in the long run.

Also, why should readers take the time to buy your work on initial release when they think, Well, he’s only going to make it free at some point. Might as well wait till then. If your readership thinks you’re just going to give it away eventually, where is their incentive to buy? Nowhere – that’s where.

So, 2014 will see me taking a different approach to writing, and how I market and sell my work.

No more new freebies for a start: The Curious Case of the Missing Moolah, A Funny Thing Happened on the Way to Billingham Forum, and The Glasgow Grin will never be free. Ever! The same goes for any other future publications (with the notable exception of short stories, because they work as advertisements for my larger works).

The only freebie I have planned for this year is a tactical one. A couple of months before the release of The Glasgow Grin, I will make The Hunters permanently free. This makes sense because The Glasgow Grin is its direct sequel – every other Stanton brothers’ book works solely in its own right. It also makes sense, because I think The Hunters is a good enough read to make people want to get their hands on the sequel.

Otherwise, the free ride ends here.

I think my work is good enough to charge money for it.

And if you’re waiting for me to change my mind, and start giving it away again, you’ll be waiting a long time.

The Curious Case of The Missing Moolah

CuriousCaseCoverFor those of you who have been missing the Stanton brothers (and there are a handful of you out there), the next instalment of their thrilling adventures is now available on Kindle.

This one goes back in time a bit. Chronologically speaking, this is the first of their tales – where it all kicks off for the brothers, and they decide to do what they do so well (hurt criminals and take their cash).

Here’s the Amazon blurb for those of you who are into that sort of thing:

Eric Stanton has a big problem. Three armed robbers have stolen ten grand of his boss’ money from him. So far, so bad.

However, his boss isn’t the kind of man who will take that kind of loss lying down. If Eric can’t get the money back, then it becomes his debt. And his boss isn’t the kind of man he wants to owe money to, especially when he can’t afford to pay. So Stanton has one option: get the money back before anybody notices it’s gone!

But when he realises that he’s been set up, and that this is part of a bigger picture, he does the one thing he can think of to even up the score – he brings in his brother, Derek. Now, Derek might not be the smartest man on the planet, or the most reliable, but he’s six-feet four, strong as an ox and handy with his fists.

So the brothers decide to play detective, and take a trip around the seamier parts of Teesside in search of the money – upsetting the locals, breaking bones and trading quips, right up until the brutal finale.

Foul-mouthed, fast-moving and bone-crunchingly violent – this is one Case that’s bound to make you Curious!

You can buy it on Kindle for £1.99/£2.99 here

November price drop!

My recent good progress with sales has dwindled drastically this month, so I’ve slashed the prices of all my Kindle books to 99p or less (in the case of The Green-eyed Monster and The Greatest Show in Town).

They will remain at these bargain prices until December 1st when they will revert back to their original prices.

Grab ’em while you can!

Bone Breakers UK  |  Bone Breakers US
The Hunters UK  |  The Hunters US
The Gamblers UK  The Gamblers US
The Green-eyed Monster UK  |  The Green-eyed Monster US
The Greatest Show in Town UK  |  The Greatest Show in Town US

A few good months – A few busy weeks

Sales didn’t exactly soar in the US over the last three months, but they were healthy (for me at least). I’ve attributed it to the combination of the July release of Bone Breakersalong with providing its prequel, The Green-eyed Monster, free on Reddit during July and August. In the case of Reddit, hosting a free ebook via my blog created a connection with new readers. They came, picked up the ebook, checked out the site, and it seems that they then went on to buy other work by me. It is something that I intend to do again (another Stanton story tentatively called The Curious Case of the Missing Moolah).

Since prices have gone up sales have drastically slowed down in the US, but that’s okay – I did kind of expect it. However, UK sales seem to have really improved after a disappointing July. They were decent in August, September turned out to be my best UK sales month in over a year and October has started off in encouraging fashion. By many people’s standards my sales figures will be pitiful, but I’ve felt energised by the upturn. So much so that I have decided to continue with self-publishing rather than pursuing an agent and a regular publishing deal with my first non-Stanton book in a while, The Amsterdamned (although they will appear in cameo).

But a recent influx of design work has meant that I have been far too busy and tired for writing (books or blog), which means that I haven’t made much progress with any of my outstanding writing projects (The Glasgow Grin or A Funny Thing Happened On The Way To Billingham Forum)  and I also haven’t reviewed anything in a while.

I don’t do very good work when I’m tired, so end up having to rewrite most of what I jot down. The majority of my recent writing work has been tinkering and editing and thinking about endings. I’m hoping that an upcoming holiday in Spain (involving no work of any kind – just relaxing and reading) will recharge my creative batteries when I return and give me the boost I need to finish off some of my outstanding writing work. It will also give me the recharge I need to go back to reviewing more indie crime stuff – there are a lot of great writers that I have yet to read.

It’s going to be a busy end to 2013. Hopefully a productive one, too.

Price news etc.

After a couple of months at the 99p/$0.99 price point, I have put the price of all my novels/novellas back up to £1.99/$2.99. The Greatest Show In Town is up to £1.50/$1.99.

The Stanton brothers’ short story (and prequel to Bone Breakers) The Green-eyed Monster will also be available very soon on Amazon for 99p/$0.99. Which means that I intend to take down the free version in the next few days. So if you want it for free you better act now.

Stanton brothers chronology

Since I began to build up a good back catalog of Stanton brothers’ novels, novellas, and short stories, a few folks have been asking about the chronology of these tales. Well, here goes…

For those of you who are interested in such things, the chronology of the stories works in this order: The Curious Case of The Missing Moolah, A Funny Thing Happened on The Way To Billingham Forum, Sexy Lexy (set for release in 2017), The Greatest Show in Town, The Beautiful Game, The Green-eyed Monster, Bone Breakers, One-Sixteenth, The Fight, The Hunters, and The Glasgow Grin. Hope this clears up any chronology issues!